Aylab, a platform empowering web3 projects with decentralised user acquisition, has announced its collaboration with Wormhole, a leading interoperability platform powering multichain applications and bridges at scale. With this partnership, Aylab and its ecosystem (Gamifly and Cricket Fly) can now unlock a truly decentralised user acquisition experience for everyone, thanks to the integration of Wormhole Queries. This innovative tool enables application developers to efficiently and cost-effectively access on-chain data on-demand. This partnership represents a major step forward in accelerating the growth of Aylab’s user acquisition engine, Aylab Traffic Loop, and Wormhole’s use case as a cross-chain messaging platform.
Aylab’s Integration with Wormhole Queries
Aylab is committed to user and project empowerment. By integrating Wormhole Queries, we are taking this dedication to a whole new level. This integration enables us to seamlessly track and display all metrics of our platform with unparalleled transparency, accessible to both our beneficiaries and users.
You can effortlessly monitor a multitude of crucial data points around user acquisition campaigns and advertisements, including:
- The locations and apps where they are displayed
- The number of active wallets interacting with your campaigns
- Conversion rates — a key metric for analysing campaign effectiveness
With this level of granular detail readily available, we are creating an environment of unparalleled trust. Web3 projects and our users will gain complete visibility into platform operations, enabling informed decisions backed by verifiable metrics. This transparency is the foundation of a truly decentralised user acquisition experience.
Aylab’s integration doesn’t just utilise Wormhole’s existing capabilities, it propels them to new heights. Aylab aims to unlock new functionalities and use cases of Wormhole’s generic messaging protocol and its associated feature on top of its current functions of providing pricing information and potentially become the backbone infrastructure supporting web3 consumer technology.
About Wormhole
Wormhole is the leading interoperability platform that powers multichain applications and bridges at scale. Wormhole provides developers access to liquidity and users on over 30 of the leading blockchain networks, enabling use cases that span DeFi, NFTs, governance, and more.
The wider Wormhole network is trusted and used by teams like Circle and Uniswap, and to date, the platform has facilitated the transfer of over 40 billion dollars through over 1 billion cross-chain messages. To learn more about Wormhole, visit the Wormhole website, Twitter, Discord, or blog.
About Aylab
Aylab is a company powering user acquisition for Web3 projects, primarily through mobile gaming. Through Gamifly, Aylab has published web3-powered games that have aggregated 5 million downloads and 2.5million unique active wallets. Through this user base, Aylab has delivered >50 million on-chain transactions to partners, including the likes of Base, Mantle, OpBNB, SKALE, etc. Aylab is launching Aylab Traffic Loop, a network that will power non-Aylab mobile games to deliver advertisements that are smart contract-integrated, thereby allowing Web3 projects/advertisers to acquire users directly.
Please visit our website www.aylab.io for more details about Aylab.
